Where I've worked

I've had the pleasure of working at some amazing companies, learning from some of the smartest people around.

Hello.

In my work, I shape services and strategies that align real user needs with long-term, positive impact for both organisations and communities.

With 10+ years of experience, I blend research, strategy, and innovation to create practical, high-impact solutions.

Collaboration drives my work. I thrive in cross-functional teams, tackling complex challenges from concept to delivery with care, adaptability, and a commitment to sustainable change.

Let’s collaborate.

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My skills and experience

Every step of my process is grounded in research, insights, and iterative testing, ensuring the solutions I design are both effective and sustainable.

Whether creating innovative services or refining existing ones, I offer strategic design expertise across service design, product development, and organisational transformation.

Customer Journey Mapping

Service Blueprinting

Prototyping & Iteration

Co-Design & Facilitation

Organisational Transformation
Business Modelling & Planning

Systems Thinking

Proposition Development

Growth Strategy

Scenario Planning & Visioning
Qualitative & Quantitative Research

Ethnographic Research

Stakeholder Mapping

Iterative Testing & Validation

Data-Driven Design
End-to-End Product Lifecycle Management

Agile Product Management

Portfolio Management

Innovation & New Service Creation

Roadmap Planning & Prioritisation
Cross-Functional Team Leadership

Stakeholder Engagement

Agile Team Facilitation

Project Management

Change Management
Omnichannel Strategy

Value Exchange Design

Brand Positioning & Messaging

Customer Experience & Engagement

Communications Planning